LEAFIES
The gesture of a flower, but slightly different.
Let someone else know that you love, miss or find him or her special. With LEAFIES you send a small gift with a unique, lasting value.
The LEAFIES really come to life when you subtly fold and bend the thin metal leaves. This creates a unique organic shape in an instant.
about leafies
“I had been looking for an "artificial flower or leaf" for some time without immediately making a one-on-one copy of something that nature can do much better. I was looking for the abstraction of the leaf. I have my imagination given free rein and thus designed the leafie family.”
Video
View the LEAFIES webshop here
When Corona literally overtook us, the moment had arrived to develop my ideas and share them with the world. Corona demands a lot from everyone and there was more and more distance between people. LEAFIES are an accessible way to encourage someone and support them from a distance. The gesture of a flower, but slightly different. LEAFIES are unique and forever and you never have to water them.
About this project:
Starting point:
I had been looking for an "artificial flower or leaf" for some time without immediately making a one-to-one copy of something that nature can do much better. I was looking for the abstraction of the magazine. I gave free rein to my imagination and designed the leafie family.
When Corona literally overtook us, the moment had arrived to develop my ideas and share them with the world. Corona demands a lot from everyone and there was more and more distance between people. LEAFIES are an accessible way to cheer someone up and support them from a distance.
My job:
- Draft
- Design
- Products
- Marketing
- Sale
Photos:
Studio 247
launch:
Early 2020